Editorial policy

We publish to help adults make informed choices about gambling and to gamble safely. Accuracy always comes before promotion, and we never present gambling as a way to make money.

Independence

Commercial teams can suggest topics but cannot approve or edit factual claims. Operators do not see reviews before publication.

Who does what

• A named writer researches and drafts each page.
• A subject expert checks maths, rules and payments.
• A compliance editor checks licences, bonus terms and advertising rules.
• A safer-gambling advisor reviews anything about losses, limits or support.

Sources and fact-checking

We use primary sources first: regulator registers, statutes, operator terms and testing-lab certificates. Every legal statement carries the date it was last verified. If we cannot verify something, we do not publish it.

Updates

Offers are re-checked at least every 30 days and legal pages at least monthly, or immediately after a reported change. The updated date changes only for substantive edits.

Use of AI

We may use AI tools for research help, outlines and first drafts. AI never writes test results, legal statements or author details, and every page is checked and signed off by a named person.

Corrections

We correct errors within 48 hours of confirming them and note substantive corrections on the page. See also how we rate.